Microsoft has launched this week an advertising campaign that will promote and illustrate how Windows integrates consumer experiences across PCs, online and on mobile phones through Windows Vista, Windows Live and Windows Mobile. Bill Gates himself appears in a promotional video together with comedian Jerry Seinfeld, as the first and most visible sign of an ambitious effort by Microsoft’s Windows business to reconnect with consumers around the globe. This ad has perplexed some viewers and has also served as fodder for the usual biased "reviews" (e.g.) that exaggerate the initial flaws in Windows Vista in 2007, not taking into account the current and more robust SP1 version. What seems clear, though, this campaign is not about bashing the competition. It is not necessary.
Friday, September 5, 2008
Already meaningful, already relevant, Windows wants more attention
Microsoft has launched this week an advertising campaign that will promote and illustrate how Windows integrates consumer experiences across PCs, online and on mobile phones through Windows Vista, Windows Live and Windows Mobile. Bill Gates himself appears in a promotional video together with comedian Jerry Seinfeld, as the first and most visible sign of an ambitious effort by Microsoft’s Windows business to reconnect with consumers around the globe. This ad has perplexed some viewers and has also served as fodder for the usual biased "reviews" (e.g.) that exaggerate the initial flaws in Windows Vista in 2007, not taking into account the current and more robust SP1 version. What seems clear, though, this campaign is not about bashing the competition. It is not necessary.
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