Finally, the Microsoft campaign to reconnect with its users is taking off in a big way. "Hello I'm a PC and I've been made into an stereotype" is the curtain-raiser line of a new video in which people from all walks of life, who use PCs, are going about their lives. The best advertising, I believe, is when you don't resort to showing "how bad" the competition is in order to show "how good" you are (worse! When the competition is not actually that bad and you are not actually that good). Like I've been saying all along, Vista IS ALREADY a great product and the only reason for these ads in to counter the ghosts created by deceitful ads and preconceived notions. The New York Times reviews how Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’. And that's precisely how this episode of the campaign is called.
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